One of the core goals of the Startup Challenge is to immerse the three finalist teams in the realities of the US market and the expectations of US investors. To do this, we bring together a panel of experts with deep knowledge of the US market—ranging from entrepreneurs and investors to business angels and executives.
Each finalist team participates in a 1-hour session where they present their pitch, discuss their strategy, and receive feedback on key aspects such as market entry and business growth. This format not only helps the teams refine their ideas but also encourages them to think globally from the very beginning, rather than adding it as an afterthought later on. It’s an opportunity to understand what it takes to successfully navigate and penetrate the US market—should they choose to pursue it.